As part of the inaugural collaboration between Furman University's Master of Arts in Strategic Design program and The Hill Institute for Innovation and Entrepreneurship, our team partnered with Kenley Sapp to evolve her brand, Kenley’s Fresh Catch. Founded at 16 in Richmond, Virginia, Kenley's venture delivers fresh Chesapeake Bay seafood, honoring her family's fishing heritage. Now a college graduate, Kenley leads a women-owned business committed to providing Virginians with trusted, locally sourced seafood. Our mission was to craft a brand identity that reflects her growth and dedication to quality, sustainability, and community.