At the crossroads of untamed beauty and modern innovation, Jackson, Wyoming offers a new vision for the Olympic Games. Rooted in Western heritage and framed by the grandeur of the Tetons, Jackson will transform into a global stage where tradition and cutting-edge design meet. Through an elevated, contemporary Western aesthetic- reclaimed wood, glass, steel, and the spirit of the frontier- we will create immersive experiences that honor the past while boldly stepping into the future. Jackson 2042 isn’t just about competition; it’s about welcoming the world to the rugged elegance, resilience, and legendary hospitality of the American West.

Jackson 2042 Olympics


Branding, conceptual design, creative direction, product design


Deliverables


Type


Student Project

This is student work in pursuit of a master’s degree. This is not a real brand.

View the Jackson 2042 Brand Guidelines

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