Shoal

At Shoal, we’re on a mission to elevate the humble sardine, transforming it from a commonly overlooked protein to a celebrated, sustainable delicacy. Rooted in ethical sourcing and sustainability, we offer sardines that not only nourish the body but also honor the seas that connect us. With every tin, we aim to inspire culinary creativity, spread awareness of sardines’ health benefits, and support local fishing communities.


Advertisement, Illustration, Packaging, Marketing, Strategy


Deliverables


Michael Kline (Packaging and Branding), Ashlyn Horton (Logo and Branding), Savannah Turner (Branding), & Ellie Morse (Branding, Packaging, Advertising, Marketing)

This is a student project created in pursuit of a masters degree and not a real brand.


Collaborators


Collaborative competition refined and expanded upon for a student project.


Type

ethically sourced

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effortlessly gourmet

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this is how you shoal

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ethically sourced 〰️ effortlessly gourmet 〰️ this is how you shoal 〰️

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